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OUR STORY

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OUR MISSION

A FUSION OF TRADITION AND INNOVATION

The Sunrider story is really our family’s story. It encompasses generations, ancient Eastern traditions, and modern Western innovation. And it begins with our founders, Drs. Tei-Fu and Oi-Lin Chen, whose passion for people led them to create proven herbal products that help others achieve optimal health and wellness, and a business that offers them the freedom to live happier, more balanced lives. While our founders started Sunrider in Utah in 1982, their journey began decades earlier in Tei-Fu’s homeland, Taiwan. Growing up, Tei-Fu was an unhealthy child. His grandfather cared for him with timeless Chinese herbal remedies. The medicinal properties of these plants were so powerful that they ignited in Tei-Fu a lifelong passion for Chinese herbal philosophy. While studying herbal medicine and pharmacology in college, he met and married Oi-Lin, a gifted medical student from Hong Kong. The couple paired their natural curiosity, scientific expertise, and shared entrepreneurial spirit to start a business that would change lives through natural products like those that changed Tei-Fu’s life all those years ago. This founding philosophy fuels the Sunrider family business today. Dr. Tei-Fu Chen is a world-renowned herbalist with a degree in pharmacy and his wife, Dr. Oi-Lin Chen, is a licensed medical doctor. The Chen's five children help guide our global enterprise across nearly 50 countries and territories, in partnership with thousands of inspiring Independent Business Owners and franchise store owners. We’re a family and we welcome you to join us.

FAMILY VALUES AT WORK

Sunny-Beutler

SUNNY BEUTLER, JD

Chief Executive Officer

Working on a global level for over 16 years, Sunny has deftly managed the many moving parts of Sunrider International’s operations—from the logistical complexities of convention management to overseeing Sunrider’s affiliate offices, manufacturing, retail and direct selling businesses, and hotel division. She brings her business acumen to bear in her role as CEO, with a mission to strengthen Sunrider’s position as the original Herbal Nutrition & Beauty Company offering health, holistic wellness, and the opportunity for financial freedom. Sunny earned a Bachelor of Arts in International Studies and a Juris Doctor from Brigham Young University. She has lived in Utah, Taipei, Virginia, Hong Kong, and Tokyo and calls Southern California home with her three lively children and supporting husband.

Reuben-Chen

REUBEN CHEN, MD

Chief Medical Advisor

Personifying a holistic approach to health, Dr. Reuben is a board-certified physician specializing in sports medicine and pain management and has extensive training in traditional Chinese medicine. A fitness and nutrition visionary, he’s the creator of the SunFit321 and Fitness Brigade programs, and he plays an active role in the research and development of our groundbreaking products.

Dr. Reuben completed specialty training at the University of Minnesota in Physical Medicine & Rehabilitation. He earned a Bachelor of Science in neuroscience from Brigham Young University and a Doctor of Medicine from the University of California, Irvine School of Medicine.

Eric-Chen

ERIC CHEN

Chief of Global Manufacturing

An organic chemist, Eric oversees the management of the U.S. Manufacturing Plant, including U.S. Food & Drug Administration compliance, product launches, and research and development. Eric works with Sunrider’s team of scientists to stay on the cutting-edge of product innovation while seeking ways to improve operational and production efficiency.

Wendy-Teng

WENDY TENG, JD

Board of Directors

Wendy brings her broad and deep expertise in global marketing, brand building, package design, and strategic planning to the Board of Directors. Combining creativity with critical thinking, Wendy provides the insights and know-how needed to guide Sunrider along the path to an ever-brighter future.

Wendy earned a Bachelor of Arts in English and biology from the University of California, Los Angeles, and a Juris Doctor from Duke University School of Law.

Jonnathan-Chen

JONATHAN CHEN

Board of Directors

The leader of pivotal IT projects, including Oracle ERP (Enterprise Resource Planner), POS (Point of Sales), and PLM (Product Lifecycle Management) implementations, Jonathan brings his technological prowess to Sunrider’s board members, advising them on integral aspects of IT. He strives to provide both Sunrider entrepreneurs and employees alike with a more seamless, productive, and enjoyable online experience.

TIMELINE OF ACHIEVEMENTS

Our scientific expertise, entrepreneurial spirit, and philanthropic commitment are recognized around the world.
allure award
2023

Kandesn® Lip Colors Win Allure Magazine's Best of Beauty Award

2022-top50
2022

Sunrider Achieves Place in Top 50 Digital Momentum Rankings

2022-Athena
2022

Sunrider CEO Sunny Beutler Presented with The Athena Award at Women of Influence Luncheon

2021-LUXlife
2021

Sunrider Europe Wins Two Prestigious LUXlife Awards

2020-top50
2020

Sunrider Achieves Spot in Top 50 Digital Momentum Rankings

2020-HK
2020

Sunrider Hong Kong earns the Asia Pacific Sustainable Innovation Enterprise Award 2020 for excellence in innovation management and performance

2019-NSF
2019

Sunrider Manufacturing, L.P. earns certification from NSF International, an independent, food-safety certification organization

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CULTURE & HOSPITALITY

Nestled inside our world headquarters in the United States, the Chen Art Gallery features the Chen family’s private collection of Chinese art, antiques, and other works of art from around the globe. The Sunworld Dynasty™ Hotel Group spans three world-class hotels across Beijing, China, and Taipei, Taiwan. The Chen family also owns the landmark SLS Hotel at Beverly Hills, California, and the luxurious St. Ermin’s Hotel in Westminster, London, United Kingdom.

IN-HOUSE MANUFACTURING

We make our Sunrider® products in six innovative facilities worldwide. Self-manufacturing puts us in control of every aspect of manufacturing, so we can ensure the integrity, safety, and efficacy of every product.

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For over 40 years, serving the communities where we live and work has been a proud tradition for the entire Sunrider Family. Our business owners and staff alike share a passion for supporting charitable causes around the world. Sunrider has supported organizations both locally and abroad that provide crucial services to those who need it most. Through donations and charitable activities, we’ve been honored to work with Feeding America, Mentors International, the World Food Programme, Homeless Healthcare Los Angeles, the Salvation Army, the Red Cross, and others. In 2021, Sunrider began a partnership with Engage Now Africa, which led to a donation campaign that paved the way for the construction of the Wonber Maternal Health Center, which now provides vital services for an estimated 30,000 women and children in Ethiopia each year. Together, we’re committed to making the world a brighter place for present and future generations.